GroceryPriceGroceryPrice tools
Shrinkflation Calculator
See the real price increase when a package gets smaller, more expensive, or both.
Compare before and now
Use the same kind of unit for both packages.
Before
Now
Result updates as you edit.
Enter the old and new price and package size.
Track grocery prices over time with GroceryPrice.
Get GroceryPriceHow shrinkflation works
The real change is the difference between the old and new unit price. A package can cost the same but become more expensive per ounce, pound, gram, kilogram, or item when its size decreases.